Seller Process

Getting Started

The Listing Meeting

Our process begins with a comprehensive listing meeting to discuss selling your property. We'll start by understanding your goals for the sale, along with any important considerations or needs you have. Selling your home is often an emotional experience, and I'll listen closely so I can do what's necessary to meet your needs throughout the process.

From there, we'll cover the key topics that shape a successful sale. We'll review current market trends and recent neighborhood sales to understand your home's value, with a focus on market conditions and comparable properties. Next, I'll outline my proposed marketing strategy, which includes print and digital advertising, professional photography, a detailed floor plan sketch, a Matterport virtual tour, a dedicated property website, and — in some cases — expert staging to showcase your home at its best.

We'll also discuss inspections that need to be arranged in advance, such as house, pest, roof, and pool inspections, so we can address issues before they become obstacles. From there, we'll talk through any repairs or upgrades that could meaningfully enhance your home's appeal and value, along with available services that can help cover the cost of those improvements. Lastly, we'll discuss whether a unique approach — such as an off-MLS marketing period — makes sense for your particular goals.

The Property Visit

At the end of our meeting, we'll schedule a property visit. The goal here is simple: I want to see what makes your home unique, so I can assess its condition and the factors that influence its value. Don't feel any pressure to have things "show-ready" for me — this visit is about getting my eyes on the property so I can put together accurate pricing recommendations.

Pricing and Strategy

After the visit, we'll schedule a time to review pricing and next steps. I'll prepare a comparative market analysis along with pricing and strategy recommendations tailored to your home.

Listing Agreement

Once we've discussed pricing, I'll provide an estimated net proceeds sheet and a listing agreement. This is also when we'll finalize my proposed strategy for selling your home, answer any remaining questions, and sign the agreement.

Preparing to List

After the agreement is signed, I'll share a detailed list of repairs and preparations, vendor recommendations, and a timeline aligned with your goals.

Meeting Schedule

Throughout the process, we'll have several meetings to keep everything on track: the listing meeting, the initial property walkthrough, the pricing meeting (where we finalize pricing, strategy, and the listing agreement), the staging meeting (where we refine staging and marketing strategy), a disclosures meeting — held virtually or in person — to guide you through the disclosure process, and a final strategy meeting to lock in pricing and negotiation strategy ahead of going live.

We'll also check in regularly as preparations progress to make sure everything stays on schedule. Once the property is active, I'll communicate with you frequently, sharing updates and strategy considerations as they arise. I'll also share a live document where you can track real-time information on interested parties, website traffic, and analytics from our digital marketing campaign.

Closing and Post-Closing

Our relationship doesn't end at closing. I remain a resource for real estate advice, vendor recommendations, or anything else you may need down the road. Many of my clients become friends, and we stay in touch well beyond the transaction. Selling your home with me means having someone genuinely invested in your outcome, not just handling a transaction. Let's achieve your selling goals together in the competitive Bay Area market.